Book Reviews
This is a list of book reviews which may be useful and interesting to those in the business of inventing. The reviews and opinions expressed on this page are not necessarily those of RMIA.
Stand Alone Inventor!
by Robert G. Merrick
Good Book. I recommend it.
Review by Don Kesinger, May 2001
Though this book is filled with some very good information, it tends to be overly simplistic and sometimes contradictory. This is especially true in the area of marketing. On one hand he states "Marketing is a discipline so vast that it's a major field of study at most post-graduate business schools" which is correct. On the other hand, he claims that in only a few chapters he will "cover all the marketing you'll need to know for the various tasks required in starting your small business." What he doesn't say is that in order to do what he suggests you will need an MBA to do it.
Review by Bonnie Griffin Kaake, 5/2/2001
More Book Reviews:
The Innovator's Dilemma:
When New Technologies Cause Great Firms To Fail
Bringing Your Product to Market
by Don Debelak
Html 4 For the World Wide Web
by Elizabeth Castro
Patent It Yourself
by David Pressman
Inventions and Patents
by Steve Barbarich
The 22 Immutable Laws of Marketing
by Al Ries & Jack Trout
Stand Alone Inventor!
by Robert G. Merrick
Will It Sell?
by James E. White
Please help us out by writing a brief review of one of the above books or another that you think would be of benefit to inventors, also let the webmaster know if there is a book review that should be updated or fixed (i.e. typos, etc.).
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