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The 22 Immutable Laws of Marketing

Book Reviews

This is a list of book reviews which may be useful and interesting to those in the business of inventing. The reviews and opinions expressed on this page are not necessarily those of RMIA. 

 
The 22 Immutable Laws of Marketing
by Al Ries & Jack Trout

This is a wonderful easy to read book for the novice about marketing. It gives many familiar examples of big corporations? successes and failures. The examples will help the inventor understand some of the complexities of marketing a new product, whether that launch is done by the inventor or by a licensee.
Review by Bonnie Griffin Kaake, May 2001

Book Reviews Links

This is a list of book reviews which may be useful and interesting to those in the business of inventing. The reviews and opinions expressed on this page are not necessarily those of RMIA.

The Innovator's Dilemma: 
When New Technologies Cause Great Firms To Fail


Bringing Your Product to Market
by Don Debelak


Html 4 For the World Wide Web
by Elizabeth Castro


Patent It Yourself
by David Pressman


Inventions and Patents
by Steve Barbarich 


The 22 Immutable Laws of Marketing
by Al Ries & Jack Trout


Stand Alone Inventor!
by Robert G. Merrick


Will It Sell?
by James E. White

Please help us out by writing a brief review of one of the above books or another that you think would be of benefit to inventors, also let the webmaster know if there is a book review that should be updated or fixed (i.e. typos, etc.). 

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