This is a list of book reviews which may be useful and interesting to those in the business of inventing. The reviews and opinions expressed on this page are not necessarily those of RMIA.
The 22 Immutable Laws of Marketing
by Al Ries & Jack Trout
This is a wonderful easy to read book for the novice about marketing. It gives many familiar examples of big corporations? successes and failures. The examples will help the inventor understand some of the complexities of marketing a new product, whether that launch is done by the inventor or by a licensee.
Review by Bonnie Griffin Kaake, May 2001